Why Don’t More Financial Advisors Share Their Investing Track Records?

financial advisor track record

When you hire a financial advisor, you’re probably hiring them for more than just investing. You likely are also looking for financial planning help so you can make sure you’re on the right track with saving, spending and protecting against unexpected life events.

However, the fact remains: you need a very skilled financial advisor who can protect and grow your money carefully.  The problem is, most of the time, there’s no easy way to find out how competent your advisor is in advance.

Why not?


Case of the Missing Numbers

When you’re dealing with dollars and cents, as the world of financial management does, it’s not difficult to quantify results.  Pull up any mutual fund and you’ll get a complete history of the fund’s performance, across many different time frames.

Since it’s not that difficult, why aren’t more advisors providing their track records?  A Wall Street Journal article headlined “Financial Advisors: Show Us Your Numbers” confirms that the vast majority of advisors do not disclose their performance records.

Or they talk about their results verbally, but offer no written record or verified numbers. Sadly, most people end up simply entrusting this critical role of investing their life savings to someone whom they can’t easily evaluate.


A Different World

In the institutional finance world, accountability and performance tracking are commonplace and in fact, required by most corporations and other organizations. But in the realm of providing financial advice to individuals, such transparency is not common.

Why not? Wouldn’t all of us individuals benefit from results-based data as much as a corporation?

According to Charles Rotblut of the American Association of Individual Investors, the answer may be simple:  most investors are not asking for this information.

“I have to think investors would want to know that, but I don’t know how many are actually asking for it,” he said.

When your life savings is at stake, however, your advisor’s track record is critical information. So always ask your financial advisor, or a prospective financial advisor, for this information — in writing. Things can be said in a meeting that might sound good, but many investors have been disappointed when the actual results don’t match sales promises.

The other problem is that statistics are notoriously easy to bend to tell whatever story the storyteller wants them to tell. An advisor could easily just cherry pick the good calls and edit out the bad ones. This is against regulations, but it doesn’t mean that it’s not done.

So as an individual investor, what can you do?


Stick with Industry Best Practices

The investment management industry itself has developed a solution, and that’s best practices for performance tracking. It is called GIPS®.

GIPS® is short for Global Investment Performance Standards, a worldwide standard of reporting investment results.  These standards are maintained by the CFA Institute, a well-recognized global association of investment professionals. This is the organization that offers the Chartered Financial Analyst designation and other widely respected credentials.

Those firms who comply with GIPS® agree to:

  • Measure their own results in a specific, standardized way
  • Provide results net of all fees and expenses
  • Get their results verified by an independent third party to ensure compliance

With GIPS® standards, you get the transparency you need to compare and evaluate financial advisors.  Its specific guidelines lets you effectively compare apples to apples.

So when you’re talking to your financial advisor or looking to hire a new one, always ask if they can provide you with their GIPS® performance track record.

If they don’t adhere to these best practices, that might be a red flag. They still may be a competent investor, of course, but they may not be as transparent as you’d like.


What Should You Expect?

It would be nice to think that there are superstar investors out there. While people do have “hot streaks,” these are often the result of taking more risk, and are usually followed by years of negative or flat performance.

Then, of course, there are the passive managers who simply strive to mirror the market. This works great during bull markets, but these will be eventually followed by losses when the inevitable bear market arrives.

Most of us, when investing for our future, cannot afford large losses. So our strategy should be different.

You should strive to capture a good portion of the market returns with less risk.  So the focus is on risk management.

Yes, you will give up some of the upside on those really great years, but more importantly, you will lose less when the market drops.  While highs and lows can be exciting, that’s not what helps you achieve your life goals.  Instead what really gets you there is consistency of returns.

This requires a manager who is, first and foremost, disciplined about risk management. It also requires someone who is committed to choosing lower-expense ETFs and funds, since fees can eat into your returns.

When you evaluate financial advisors, along with asking for their performance numbers, you should also ask about their investment philosophy. So be sure to ask:

How will you effectively manage risk for me?

And, get it in writing.

This information is part of our free eBook, “Who’s Managing Your Money”, a practical guide to hiring and managing a financial advisor.

Wondering what you need to know about the financial advisor managing your money?

Find out with our free eBook.GIPS compliant financial advisor

Your future is too important.  Invest a few minutes today to make sure you hire (or are working with) someone who is truly on your side, and capable of investing for your future. 

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